For this project I developed a brand and identity for a rustic and relaxing ranch and resort located in northern Minnesota. I utilized textures and imagery to appeal to nature and horse enthusiasts.
This band desired an identity and look that depicted their Americana rock vibe and sound. In order to represent this, I utilized distressed textures, vintage typography and earthy hues. This collection of work includes an album design with a booklet insert, stickers and tour t-shirt.
Hestea Pure Ginger Tea was created to reach out to a heath-conscious women who desire a sense of hydration, warmth, rejuvenation and empowerment. Hestea was named after "Hestia", the Greek goddess of the hearth and home. For this design and branding, I used feminine typography, warm, soft summer hues to portray a sense of warmth and rejuvenation.
Wanting to showcase the fun, whimsical and flexible characteristics of the typeface Fira Sans, I designed a variety of random and playful spreads for this project. While designing the booklet, I wanted to create a compelling piece and play with space, depth, illusion and color.
When most people pick up a Jane Austen novel, they wish to experience history and the "Bath" culture. While designing "Persuasion", I created various textures and utilized delicate colors and script, ink-like typography to evoke a historic sense of the story's setting and Austen's environment.
During my sophomore year at the U of MN, I took a film photography class. Other than having Kodak film developed at Target years before, I had never been exposed to "real" film photography. I fell in the love with the entire process of developing my own film, creating prints and the enjoyable challenge of taking pictures without modern camera technology. Also, I love how the smallest "mistakes", such as processing marks or dust specs create more beauty. Most of my film work tells a story. I enjoy photographing scenes that showcase a sense of history through textures and old, distressed objects.
As an in-house designer at Chet's Shoes, I assist the Director of Advertising in creating promotional materials, such as print and web advertisements. In addition, I recently spent time researching the shoe company's audience and created a written brand for Chet's Shoes. This assisted me in designing the majority of the company's visual identity.
Willow River Boot Co.
For my senior thesis project, I researched women's industrial footwear and created an authentic and feminine work boot company called Willow River Boot Co. Please visit www.willowriverbootco.com for more information.